Commercial Finance – Prospect Building & Lead Generation

When it comes to commercial finance, success relies on timing, relevance, and getting in front of the right people. That’s where we come in.

At Rockpool Marketing, we provide specialist telemarketing and lead generation services for lenders, brokers, and advisers across the commercial finance sector. Whether your focus is on business loans, asset finance, or property development, our experienced and knowledgeable team is skilled at opening doors and starting meaningful conversations with decision-makers.

We Understand Commercial Finance

Our team isn’t made up of call centre juniors reading from a script. We’re mature, educated professionals who understand the language of commercial lending—and how to speak it fluently with landlords, developers, business owners, and finance directors.

We don’t give financial advice, but we do bring industry knowledge and the right tone to every conversation. That means we can build rapport quickly, spot opportunity, and deliver well-qualified leads or appointments that give your team the best chance of conversion.

Commercial finance prospects often need a nudge to take the next step. A professional phone call, handled with confidence and clarity, is one of the most effective ways to prompt action. Our goal isn’t to churn out high volumes of vague interest—it’s to build genuine connections that lead to long-term business relationships.

Bespoke Campaigns Built Around Your Business

Every campaign starts with us getting under the skin of your business—understanding your strengths, your offer, and who you want to speak to. We use this to identify your ideal audience based on:

Business type or sector

Job title or decision-making authority

Turnover

Employee size

Geographic reach

We then source high-quality, GDPR-compliant data that fits your criteria. You’ll receive this database before we begin calling, so you can remove existing clients or contacts and be confident the list aligns with your goals.

What We Deliver

We don’t use scripts. Every conversation is natural, tailored, and professional. That’s how we uncover the genuine needs, timing, and appetite of each prospect. It also allows us to build your reputation in the market while we work.

You’ll receive:

Fully qualified appointments booked in your diary (or leads sent directly to your inbox)

Immediate alerts when someone is live or actively interested

Weekly reporting and a full copy of your growing prospect bank

Insights and feedback from conversations to help you fine-tune your messaging

Lead volumes tend to build over time. In the early stages, we focus on warming up the market and building a pipeline of quality prospects. As we nurture those relationships and follow up, the volume increases naturally and consistently.

What We Specialise In

We support clients across the full commercial finance landscape, including:

Business Loans

Merchant Cash Advances

Asset Finance

Invoice Finance

Bridging Finance

Commercial Mortgages

Development Finance

Revolving Credit Facilities

Landlord Finance (Commercial & Residential)

When you work with us, you’re getting more than just a marketing partner—you’re getting an extension of your business. We represent you with integrity and professionalism, helping to build trust with your prospects from the very first interaction.